green tidings: the woman behind the company


As a lifelong resident of Southern California, Jenny Benford has always been passionate about holistic health and the environment. When she became pregnant with her first child, she realized how important it was to not only eat clean, but to use clean body products, too. With a background in law and excellent research skills, she put those skills to work, identifying the ingredients in skin care products that are safe and effective, and those that are not.


She then decided to create a deodorant that was safe enough for her then-nursing body and baby— —  plant-based, free of aluminum, chemicals, and toxins, while still being effective.


Why Green Tidings?

Skin is your largest organ. It is also extremely absorbent, which means that the deodorants and other body care items you put on it can be absorbed by your body and into your bloodstream.When you use traditional deodorants or antiperspirants, the ingredients can block sweat pores, which prevents the body from releasing toxins and cooling itself down when overheated, both of which are absolutely necessary and well-designed functions.


​Most store-bought deodorants and antiperspirants have a slew of man-made chemicals that could cause widespread systemic damage to the body. Women who shave under their arms could be worse off, since shaving may cause nicks to the skin and speed up the delivery of those chemicals into the body.


Common contents of deodorant/antiperspirants are:

Aluminum: A known neurotoxin, aluminum has been linked to breast cancer, prostate cancer, and Alzheimer’s disease.

Parabens: Parabens have been linked to birth defects, sterility, cancer, and organ toxicity. Known for being endocrine disruptors, they interfere with hormones and the reproductive system.


Propylene Glycol: May cause damage to the central nervous system, heart, and liver. A common ingredient in antifreeze.


Phthalates: Phthalates increase the likelihood of cell mutation, disrupt endocrine receptors, and have been linked to certain birth defects.


Triclosan: The FDA classifies triclosan as a pesticide that could be linked to certain cancers..

TEA, DEA, FD&C Colors, fragrance, talc, and other potentially harmful ingredients are also added to traditional antiperspirants and deodorants.

​Estrogen receptors are all over the body, but there are especially high concentrations in breast tissue. Using chemical deodorants are thought to contribute to the development of breast cancer. A high amount of tumors are found in the area closest to the armpit, leading researchers to believe chemical deodorants may be the culprit.


Green Tidings All Natural Deodorant is made in small batches under extremely sanitary conditions in a solar-powered facility. Our processes and products are compatible with paleo and primal lifestyles, and have been hand-crafted for those who struggle with food and chemical sensitivities in mind. Bulk and wholesale pricing is available.



Green Tidings All Natural Deodorant FAQ’s

Is there a scent to the unscented?

“Unscented” means “no added scent.” This doesn’t necessarily mean that there is no scent to the product. We use natural or unrefined ingredients, which all have scents when they are found in nature. If you want a truly “unscented” product, you will have to buy one with heavily-processed, cheap, and most likely man-made ingredients.


Will the deodorant keep me from sweating?

Many heavy sweaters who use chemical deodorants are actually sweating a lot because it is the body’s way of expelling toxins from the body. Because many toxins such as parabens, aluminum, propylene glycol, and phthalates are in conventional deodorants, the body works overtime trying to eliminate them. Additionally, using an antiperspirant (a product that minimizes or eliminates underarm sweat) can actually cause an over-sweating problem, since the body is meant to sweat. When the natural function of sweating is prevented, the body goes overboard in making it happen.


Green Tidings All Natural Deodorant is not an antiperspirant. It is not designed to eliminate sweat, a natural bodily function. However, most users find that they sweat less after having not used any chemical deodorant for about one month (the approximate amount of time it takes for the body to normalize its sweat function). Additionally, some of our ingredients, like tapioca starch, do absorb moisture, so the natural sweat you do have will be lessened, but not prevented. Your body will thank you.


Does your baking soda contain aluminum?

Many consumers get baking powder and baking soda confused. Baking soda is only one ingredient: sodium bicarbonate. Baking powder usually has two or three: sodium bicarbonate, sodium acid pyrophosphate, and/or sodium aluminum sulfate. There is absolutely NO ALUMINUM in our baking soda, nor in our deodorant!


How much should I apply?

You don’t need to apply as much as you think. Try a few light swipes under your arms once daily. If you find it to be very creamy under your arms, or if it leaves residue on your clothes, you’ve likely applied too much.


How long will it last?

Depending on how much, and how often, you apply, the small (.75 ounce) size should last 2-4 weeks. The large (2 ounce) size should last 4-8 weeks.


What if I get a rash or skin irritation?

A rash can be caused by any of the following:

1)  Detox reaction. This is your body expelling all the nasty ingredients from your previous toxic deodorant, and finally having the freedom to sweat naturally again. This type of rash clears up within 1 month. You can try to go without any deodorant whenever you can, or use the vinegar spray, below, while your body detoxes.


2) pH adjustment. For some, the deodorant will irritate the skin as the body adjusts to its pH levels.  Sometimes this can even occur after having used the  deodorant for some time. A simple remedy is to combine one tbsp. apple cider vinegar with one cup of distilled water. Spray your underarms with this solution then let them dry. Then apply deodorant. Repeat this process for a week. If this does not help, take one week off from the deodorant and use only the vinegar spray (which will help with odor, too). Begin using the deodorant again after a week has passed.


3) Skin irritation due to one of the ingredients. Your body could be sensitive to one of the natural ingredients. Lavender essential oil is irritating to some people. Stop using if this is the case, and contact us at support@greentidings


Visit the store page for all available products and current sales.

​Note: Neither this article, nor Green Tidings All Natural Deodorant, is intended as a diagnosis, cure, mitigation, treatment, or prevention of disease, nor are they intended to affect the structure or any function of the body of man or other animals [FD&C Act, sec. 201(g)(1)].




We are not doctors, or a medical professionals. This site is designed as educational only. The information contained herein is not designed to replace your doctor’s advice. Please ask your health practitioner before taking any vitamins, supplements, or herbs, as they may have side-effects, especially when combined with medications, alcohol, or other vitamins or supplements. Note: Nothing in this website, nor any products made by Green Tidings (magnets, bookmarks, and body care), is intended as a diagnosis, cure, mitigation, treatment, or prevention of disease, nor are they intended to affect the structure or any function of the body of man or other animals [FD&C Act, sec. 201(g)(1)].


Green Tidings is proud to be a part of the Leaping Bunny Program (companies who are verified to not test on animals, or use suppliers who test on animals), and has been added to their list of approved companies. Green Tidings will appear on the online version of the Compassionate Shopping Guide and the updated versions of all guides used by the member groups forming the Coalition for Consumer Information on Cosmetics (CCIC).